Creative Execution

Creative Execution unveils the secret sauce of uniquely successful leaders. Through his focus on the world’s great military strategists and business leaders, Eric Beaudan offers an in-depth look at the audacious acts that led to their stunning victories, be they on the field of battle or in commerce. From the exploits of Alexander the Great to Barack Obama and the leadership that built Google, Toyota and the Four Seasons into global powerhouses, Creative Execution delves into the unique formula that allows leaders to galvanize people and execute bold strategies with practical steps and case studies that tell a powerful story. Beaudan presents a model—a synthesis of game-changing, inspired ideas—that leaders have used to win against the odds.

Creative Execution has five elements:

1. articulating a unique, clear strategy,
2. fostering candid dialogue,
3. spelling out clear roles and accountabilities,
4. taking bold action, and
5. being visible as a leader.

These elements are the lens that Beaudan uses to guide you through the stories of leaders that animate these pages. He then challenges you to look at your own organization and respond to some tough questions: How can you mobilize the forces of Creative Execution that surround you? How can you create an organization where bold thinking and collaboration are hallmarks of your strategic direction?

The stories of uncommon leadership tactics profiled in this book, coupled with proprietary research and firsthand experience with clients across the globe, create a book replete with tactics, strategies and calls to action to help any organization shape and apply its own Creative Execution process—the fundamental function of leadership.

Tap into the potential in your organization and overcome the odds that you are facing today—by developing your own formula for Creative Execution.

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